“Elegance is not about being noticed, but about being remembered”
Welcome to Smartline - world of pure elegance, exceptional service, and personal touch.
Our Design philosophy of “Timeless Elegance” is based on principles of “Less is more”, European aesthetics, In and Out harmony, use of high-quality designs and genuine materials, personalization according to location and individual lifestyle, and feng-shui.
Our Service approach is based on that we look at every project on a global scale in terms of style, quality, price comparison and efficiency. We respect your time and international lifestyle, so we provide maximum flexibility and convenience on approvals, management and payments.
We do our best to deliver the hustle-free process, so you can be sure that every detail, even that you didn’t think about, is taken care of.
My name is Elena Tushina. I am a founder of Smartline, and I am proud to tell you about my business as I would talk about my dearest child, as I believe nobody could say better than the owner of the company.
I am a visionaire and analytic by nature. My life mottos are “If you want to be happy-be happy” and “Be better than yesterday”. I am inspired by creating beauty all around as I believe that aesthetical, well-maintained environment positively affects people’s behavior. And vice versa, build a better version of yourself and the world will transform into a better place.
I was born in Tula, Russia.
I am a winner of multiple regional and state competitions in Math and programming and also completed 8 years of music school.
I graduated from Tula State University with a bachelor’s degree in Math and Programming.
Later, I graduated from a design program of Instituto Europeo di Design in Milan.
I also completed multiple psychological programs as it’s always been my hobby and has become an important life and professional skill.
At the age of 20, I moved to Moscow and started working in the most prestigious showroom of Italian furniture as a design sales assistant. I’ve learned the Italian language, visited the most important world design shows, took numerous professional training courses at multiple amazing factories in Europe. I was also fortunate to meet and to learn from Masters of Italian design such as Paola Navone, Patricia Urquiola, Piero Lissoni, Claudio Silvestrin, William Sawaya, Philippe Stark, Giorgio Armani, and others.
After few years I took the position of Project Manager and later Head of Design Sales in the company, where I executed design projects for Ararat Park Hyatt, Ritz Carlton Moscow, Disney office in Moscow, VW Audi Group Rus Office, numerous luxury restaurants, and residences. I also extended the education at top German, Swiss, British, French furniture manufacturing companies.
In 2008 in the middle of world crisis, the company closed, and I started my own design business named SMARTLINE. So, I started just with myself and my computer at home, and soon I was able to open our office in Moscow city center and hire employees in Italy.
In 2010 I moved with my family to Florida, United States to try different market opportunities. Being goal-oriented and extremely hard-working, after few years I opened the office in Wynwood, Miami.
I want to say special thank you to our team members for being loyal to our mission and responsibilities. Love you from my heart!
And a Great Thank You to our clients for your trust, staying with us for many years, and sharing your personal life with us, which we protect with dignity.
We appreciate your attention!
Smartline Design (referred to as “our,” “us,” or “we”) respects and values your privacy. As part of our commitment to use the information you share with us responsibly, we want you to be familiar with how we collect, use, and disclose information relating to you, your computer, or your device and that enables your identification (“Personal Information”).
This Privacy Statement describes our practices with respect to Personal Information that we (or our service providers) collect from you through our Websites (“Online Information”) that link to this Privacy Statement (collectively, the “Site”). The statement also covers our practices with respect to Personal Information collected from you, our customer, other than directly through or from the Site, such as from telephone, facsimile, postal mail, personal delivery, electronic mail, or any other or additional offline means or media (“Offline Information”). Offline Information also includes information collected with respect to our customers during their visits to one of our showrooms or their interactions with us during sales or offline events.
This Privacy Statement is incorporated into our Website's Terms and Conditions by reference, as if set forth fully therein. By using the Site, you agree and consent to the Terms and Conditions, and by using the Site or services provided by us offline, you agree and consent to this Privacy Statement.
We can be contacted at email@example.com.
When you interact with us, we may collect information from you as described below.
|Type of Data||Context||Primary Purpose for Collection and Use of Data|
|Registration Forms||If you register for this Site, or for specific events, contests and newsletters on various areas of this Site, or offline, we will generally ask you to provide contact information, and preferences regarding the event or material for which you desire to register. You may, however, visit this Site without registering.||We have a legitimate interest in registering individuals for our events, contests and newsletters. In some circumstances, collection of this information may also be based upon consent.|
|On several screens of this Site, or while using our service, you have an opportunity to communicate with us by Email. You may also choose to provide your Email address to receive communications from us. We may combine information you submit through the Site with other information we have collected from you, whether on-line or off-line. We treat the combined information in accordance with this Privacy Statement.||We have a legitimate interest in communicating with our customers. In some cases our use is also based upon your consent.|
|Cookies and Third Party Tracking||We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.||We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics.|
In addition to information that we collect from you directly, we may also receive information about you from other sources, including third parties such as our business partners and designers.
We ask that you not send or otherwise disclose to us through the Site, or while using our offline services, your racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership. Where you provide us with such information, we reserve the right to erase any such information at our discretion.
The Site is not intended for persons under the age of 18. We do not knowingly collect Personal Information online or offline from persons in this age group. We reserve the right to delete any information identified as having been provided by such persons at our discretion.
We use Personal Information submitted by you or otherwise collected through the Site and through other sources for the purposes described in this Privacy Statement and as otherwise described to you at the point of collection. Generally, we use the information you provide to us for the reason for which it was provided. For example, if you sign up to receive email notifications about our collections, we will contact you by email. If you provide us with information to inquire about a material or a collection, we will use the information to process your inquiry. Specifically, we may use Personal Information from or about you:
iii. to send you important information regarding our relationship with you or regarding the Site, changes to our terms, conditions, and policies, and other administrative information;
vii. for our business purposes, such as data analysis, audits, recordkeeping, developing new products or services, enhancing the Site, improving our services, identifying Site usage trends, and personalizing your experience on the Site.
We may use any information that does not personally identify you, your computer, or your device, for any purpose.
We do not sell your Personal Information. We may share your Personal Information with third parties only as described in this Privacy Statement or as otherwise described at the point where we collect the information from you, including:
iii. we share client data with our product vendors where such information is required to place a quote/order for their product;
In addition, we use and disclose Personal Information collected through online or offline as we believe to be necessary or appropriate: (i) under applicable law, including laws outside your country of residence; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iv) to enforce our terms and conditions; (v) to protect our operations or those of any of our affiliates; (vi) to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.
The Site may contain links to other Web sites for the convenience of users in locating information, products, or services that may be of interest. If you access a third party Website from a link on this Site, any information you disclose on that Website is not subject to this Privacy Statement. It is possible that these links may be used by third parties or others to collect personal or other information about you.
We are based in the United States. No matter where you are located, you consent to the processing and transfer of your Personal Information in and to the United States and other countries. The laws of the United States and other countries governing data protection may not be as comprehensive or as protective as the laws in the country where you live. We rely on Standard Contractual Clauses approved by the European Commission for the transfer of data. If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction, you can contact us using the contact information below.
We will take reasonable steps to protect the information collected and provided online or offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, you should understand that no transmission over the Internet is ever fully secure. Also, We use reasonable efforts to ensure that the Site is generally available. However, there will be occasions when access to the Site will be interrupted or unavailable. We will use reasonable efforts to minimize such disruption where it is within its reasonable control. You agree that we shall not be liable to you for any modification, suspension or discontinuance of the Site. In the event that we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
We generally retain Personal Information for so long as it may be relevant for the purposes identified in this Privacy Statement or at the time the information is collected, unless a longer period of time is required by law or unless you ask us to delete it sooner.
Where required by law, you may be able to make the following choices regarding your personal information:
We reserve the right at any time to modify, alter, or update this Privacy Statement. Any changes we may make to our Privacy Statement in the future will be posted on this page.
Your use of the Site or service provided by us offline following any changes means that you agree to follow and be bound by the Privacy Statement as changed, subject to limitations under applicable law. If you do not agree with such changes, you should stop using our Site or services.
Please feel free to contact us if you have any questions or concerns about this Privacy Statement or our information practices. You may contact us as follows: firstname.lastname@example.org